Ask a marketer what knowledge is most important when devising a campaign and they may well say, the target audience. Without a doubt this is crucial, after all you have to know who you are trying to communicate with.
However, just as important is the context with which they will see the message.
The impact of social media usage on society in the 21st century is something that cannot be understated: it has totally transformed the way in which we view and interact with those around us. Facebook and Twitter are two of the corporate giants at the forefront of this phenomenon, with the former having snapped up rivals Instagram and WhatsApp in recent years...
Artificial Intelligence features a lot in news and popular culture. With its advances in practical applications, coverage has progressed from Skynet fantasies to more grounded tech-horror pieces about job replacements and building eerily accurate and intrusive profiles from big data. But how much of it is true and how much of it is clickbait?
In 2005 the (American) Oxford Dictionary named “podcast” its word of the year, at the same time Apple launched podcasts on iTunes which was only 12 months after Podcasting (universally credited Adam Curry and Dave Winer ) was born. Podcasts were new, innovative and a product of the digital revolution.
The 2020 US presidential race is already underway and in particular the Democratic nomination contest has been making the press over in the UK. One of the more eye catching policies from frontrunner Elizabeth Warren is her plan to break up Amazon, Google and Facebook. That article is well worth a read and it's hard not to see the sense in her ideas.