The positive effects that AI has on everyday life are well documented. However, as this technology becomes more wide-spread, ethical questions are being raised over the influence that this has in society. By recognising the limitations of a system, identifying the greatest risks, and not being afraid to challenge the elements involved, you can mitigate the risk for any product you use or sell that contains AI.
Ask a marketer what knowledge is most important when devising a campaign and they may well say, the target audience. Without a doubt this is crucial, after all you have to know who you are trying to communicate with.
However, just as important is the context with which they will see the message.