Many businesses and organisations find their sites outgrow what WordPress can support. One of the reasons WordPress is the most used CMS on the planet is that anyone can use it to create a site. But what was initially a very user-friendly and low-barrier to entry solution shows its limits when your site requirements pass a certain point. Multiple content types, granular permissions with multiple account roles, custom webforms, multilingual functionality – these requirements need a more advanced CMS.
The positive effects that AI has on everyday life are well documented. However, as this technology becomes more wide-spread, ethical questions are being raised over the influence that this has in society. By recognising the limitations of a system, identifying the greatest risks, and not being afraid to challenge the elements involved, you can mitigate the risk for any product you use or sell that contains AI.
Ask a marketer what knowledge is most important when devising a campaign and they may well say, the target audience. Without a doubt this is crucial, after all you have to know who you are trying to communicate with.
However, just as important is the context with which they will see the message.