End of Line Golf are one of the UK’s leading suppliers of quality discounted golf equipment. Selling equipment from some of the top brands in the golfing industry, they are a one stop shop for all golfing needs.
End of Line Golf wanted a website that would:
- Demonstrate their offerings clearly, using a naming convention that would generate, intrigue and also enhance their customer engagement with the products on offer
- Be fully responsive and function across multiple devices
- Ensure that the user journey was simple and easy to traverse
We worked with the End of Line Golf team to create a site that would truly engage. We decided to build this site using OpenCart, due to it being a powerful open-source eCommerce system that is designed to be feature rich and user-friendly, and was suitable for the client budget. We went about creating the website and ensured that it had high usability and that the customer journey to purchase goods was as simple as possible. The end result was a new website design that is pleasing to the eye, consistent, and relevant to what the company stands for.