The Country Land & Business Association (CLA) is the membership organisation for owners of land, property and business in rural England and Wales.

The Brief

CLA were looking to:

  • integrate their Customer Relationship Management (CRM) system
  • increase the lead generation from their member users
  • build on their existing eCommerce platform to increase their return-on-investment 

The Result

We created an API integration between their Drupal 7 website and their new CRM software. This allowed their users to authenticate through the CRM, providing more detailed user behaviour statistics. It also enables CLA staff to curate the website from the CRM.

CLA have made Zodiac Media their sole support and development agency going forward and we look forward to building more projects for their site in the future.

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