Monday, 24 February 2020
Advertising can be traced back to Roman times where commercial messages were found on the walls of the ruins of Pompeii.
Monday, 17 February 2020
There are plenty of opportunities to increase advertising revenue from websites following adtech and data advancements. But should all campaigns be ethical?
Thursday, 16 January 2020
Ask a marketer what knowledge is most important when devising a campaign and they may well say, the target audience. Without a doubt this is crucial, after all you have to know who you are trying to communicate with.
Friday, 6 December 2019
Technology has made its way into almost every industry, so it's not a surprise that it has been shaping the publishing market as well, including newspapers, magazines, ebooks and audiobooks.
Friday, 29 November 2019
An insightful view of the relationship between social media and politics.
Monday, 18 November 2019
We evaluate why podcasts have grown massively in popularity in recent years, despite first being introduced as a concept back in 2005.
Tuesday, 5 November 2019
A long time ago I wrote a post on the shadowy industry of selling fake Twitter followers. Last week the Federal Trade Commission finally caught up with me!
Tuesday, 23 January 2018
Adobe have just released an update to Photoshop CC which includes the new tool Select Subject. In one click this tool will make a selection of a prominent subject in your image with the help of Adobe's AI technology: Adobe Sensei.
Monday, 3 July 2017
Google Optimize is a new tool that allows you to easily build A/B tests. Follow our simple experiment to find out how to maximise traffic for your website.
Thursday, 14 May 2015
Our experience purchasing 2000 twitter followers for a dummy account and what it means for your online presence.