Earlier this month BBC correspondent Rory Cellan-Jones published an interesting article about Twitter's recent fortunes. At the time Twitter's share price had fallen around 25% over the course of several days. This share price drop was triggered by the publication of Twitter's Q1 2015 results which included a cut in Twitter's 2015 revenue forecasts. The silver lining to this cloud was that Twitter's user growth had picked up. According to Twitter's results it gained an extra 14 million 'monthly active users' in the first quarter of 2015 bringing the total year on year gain to a staggering 47 million users. That's a lot of new users. It's not far off the entire population of England joining Twitter in one year.
When we get approached for quote requests we always do some due diligence on the company making the request. This generally takes the form of checking their recent accounts filed at Companies House and researching their website and wider online presence. There have been several occasions recently where I have checked out a company's website, seen they have a Twitter account, browsed to it on Twitter and simply thought 'Wow!'.
A large amount of Twitter's rise to fame is owed to celebrity usage. Prior to Twitter, mass communication with the world's most famous and feted people was only available indirectly via traditional media. With most interviews being carefully controlled the general public only ever saw the carefully styled public persona of a celebrity and not the real person. Twitter changed all that by allowing direct, and importantly, two way interaction between celebrities and the general public. The appeal of this newfound closeness had people flocking to Twitter in their droves.