Search Engine Optimisation (SEO) is the practice of optimising your website for search engines and users who find your site via a search engine. There are many introductory articles out there, but for today, we will be focusing on practical points that any webmaster can implement in a few minutes to boost their search rankings and increase the chances of a user clicking on them.

If you own a website then you need to be aware of some upcoming changes to the way Google orders results for searches made on mobiles. From April 21st, Google will begin globally rolling out their mobile-friendly update. Boosting the ranking of mobile-friendly pages on mobile searches. Searchers will be able to more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

When it comes to driving traffic to your site there are basically two options:

  1. Create content that people actually want to look at and then promote it with an off-site back linking campaign.
  2. Start a Pay Per Click (PPC) advertising campaign on a major search engine