Earlier this month BBC correspondent Rory Cellan-Jones published an interesting article about Twitter's recent fortunes. At the time Twitter's share price had fallen around 25% over the course of several days. This share price drop was triggered by the publication of Twitter's Q1 2015 results which included a cut in Twitter's 2015 revenue forecasts. The silver lining to this cloud was that Twitter's user growth had picked up. According to Twitter's results it gained an extra 14 million 'monthly active users' in the first quarter of 2015 bringing the total year on year gain to a staggering 47 million users. That's a lot of new users. It's not far off the entire population of England joining Twitter in one year.

When we get approached for quote requests we always do some due diligence on the company making the request. This generally takes the form of checking their recent accounts filed at Companies House and researching their website and wider online presence. There have been several occasions recently where I have checked out a company's website, seen they have a Twitter account, browsed to it on Twitter and simply thought 'Wow!'.

When it comes to driving traffic to your site there are basically two options:

  1. Create content that people actually want to look at and then promote it with an off-site back linking campaign.
  2. Start a Pay Per Click (PPC) advertising campaign on a major search engine