Google Optimize is a new tool that allows you to easily build A/B and Multivariate tests with an inbuilt page editor. It uses Analytics to gather data and show results on specific goals like bounce rates, session views and more. A/B testing lets you test multiple versions of the same web page and find the one that works best for your users. In A/B testing, Variant A is the original and Variants B through N each contain at least one element that is different from the original. A multivariate test allows you to test two or more elements on a page simultaneously to see which combination gives the best outcome.
If you own a website then you need to be aware of some upcoming changes to the way Google orders results for searches made on mobiles. From April 21st, Google will begin globally rolling out their mobile-friendly update. Boosting the ranking of mobile-friendly pages on mobile searches. Searchers will be able to more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

I once had an interesting conversation in the pub with an old colleague about future technology predictions that will come true in our lifetime (about 2080 I hope!). There were some interesting ideas put forward such as:

  1. In our lifetime food won't be grown naturally any more but will be engineered in laboratories.
  2. In our lifetime computers will be able to write their own computer programs and they will be more effective than human written programs.
  3. In our lifetime nobody on the planet will have to go to work anymore as all jobs will be automated.

There are glimmers of the first of the above coming true after a lab grown burger made the news last year.