A large amount of Twitter's rise to fame is owed to celebrity usage. Prior to Twitter, mass communication with the world's most famous and feted people was only available indirectly via traditional media. With most interviews being carefully controlled the general public only ever saw the carefully styled public persona of a celebrity and not the real person. Twitter changed all that by allowing direct, and importantly, two way interaction between celebrities and the general public. The appeal of this newfound closeness had people flocking to Twitter in their droves.