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Content has a new lease of life. By definition it is the information and experiences directed towards an audience and delivered by various forms of media.
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Advertising can be traced back to Roman times where commercial messages were found on the walls of the ruins of Pompeii. 
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There are plenty of opportunities to increase advertising revenue from websites following adtech and data advancements. But should all campaigns be ethical?
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Ask a marketer what knowledge is most important when devising a campaign and they may well say, the target audience. Without a doubt this is crucial, after all you have to know who you are trying to communicate with.
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Sometimes what you think is an amazing idea, isn’t always. A great way to learn how to best market your brand is to look at what others have done in the past, particularly those that have made some rather spectacular errors. And make sure that you don’t repeat their mistakes. Here are our top 5 marketing fails.
Twitter Abuse - Illustration courtsey of Vincent Chan - © Vincent Chan, All rights reserved
A long time ago I wrote a post on the shadowy industry of selling fake Twitter followers. Last week the Federal Trade Commission finally caught up with me!
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Our experience purchasing 2000 twitter followers for a dummy account and what it means for your online presence.
Traffic
Getting high quality traffic on your website. Get it right!